Vehicle Remarketing: what you should know

Remarketing is a fundamental part of vehicle fleet management, allowing us to take advantage of our assets before they lose their value. That is why, in this post, we will talk about the advantages of vehicle remarketing.

If you manage a fleet of vehicles, not only do you need to keep on top of everything that is happening in the realm of journey management and driver behaviour, but it is also crucial that you maintain good stewardship of resources and assets. When it comes to efficient vehicle maintenance, there are many things you can do to keep your vehicles up to date, but one of the most effective tools in this regard is vehicle remarketing.

What is vehicle remarketing?

Vehicle remarketing is the procedure for maintaining the good performance of a fleet of cars. How is it achieved? Through the remarketing of cars that have been used, either through leasing, renting or any other formula of use, and that have already completed their life cycle in our fleet. What this initiative proposes is, instead of getting rid of the car, to maximise profit through resale.

Within the fleet, some indicators are fundamental to measure the performance of vehicles and will be the key to perform vehicle remarketing correctly. Some of them, the most commonly used, take as a reference value a commercial price of the vehicle crossed with the days remaining until the end of the vehicle’s lease (or days of sale). Knowing these indicators, as well as being aware of the remarketing options offered by the market, will allow you to optimise the process that will take place once the vehicle ends its lease term.

When remarketing is for commercial purposes

Traditionally, the route taken by cars that are not purchased by the lessee is to remarket them in large lots, through auctions. This is a very common practice in some countries such as the United Kingdom or the United States, where at auctions vehicles are usually purchased by car dealerships. These, in turn, sell them at retail to different consumers.

There is also another model, where fleet owners cut out the middleman, bypassing the auction and taking advantage of some digital marketplaces to market directly. This makes it possible to reduce a large part of the costs by cutting down on intermediate processes and minimising vehicle downtime. Of course, in order to do this, they need to have resources.

Remarketing for employees

Another route that vehicles take when the leasing contract ends or is nearing its end is to be made available to the current driver or other company employees. This benefit is twofold: for the employees, who can acquire the vehicle at a convenient price, and for the company, which reduces the days of inactivity of the unit.


When starting the vehicle remarketing process, it must be ensured that the vehicle is in the best possible condition. Whether the intention is to auction it as a lot, sell it directly through a digital sales platform or offer it as a purchase option for company employees, fine-tuning is an essential process. Let’s take a look at some of the processes that need to be in place for vehicle remarketing to be successful.

  • Bodywork and mechanics: This is a key step. When the objective of this work is the remarketing of vehicles, what must be prioritised is, always hand in hand with quality, time and best practices in the repair of damage. It will be necessary to work on the optimisation of these concepts in order to make remarketing profitable. It is also very useful to work together with a team that is in charge of this matter and that has workshops with the appropriate dimensions and lay-out, state-of-the-art equipment and facilities, and a sufficient number of personnel to speed up the process. The qualification of the staff will also be relevant, as this work does not have to be neglected just because it is fast.
  • Comprehensive cleaning: It may seem a no-brainer, but a thorough and comprehensive cleaning of the vehicles we want to market makes all the difference. In this regard, it will also help to have advice that can accomplish this task with speed, without neglecting attention to detail.
  • Photography: Another key to selling a vehicle quickly and effectively is to have images that show it in an attractive light. In this area, it is advisable to work together with the most advanced photographic equipment so that the results are optimal and the images are attractive and realistic.

If you are looking to remarket your vehicles and would like to have excellent professional advice, do not hesitate to contact us. At Tradisa we have exactly what you need. We have industrial facilities that are fully prepared especially for the remarketing of vehicles from fleets of different origins with which we are familiar, ready to be refurbished, both externally and internally, in order to subsequently market them as used vehicles (V.O.).

As we have extensive experience in the sector, we are well aware that quality, efficiency and speed are crucial, therefore, they are our main objectives. We know how important it is to recondition and return the vehicle ready to be sold again in the shortest possible time, which is why we have a team specialised in cleaning and preparing vehicles so that they are ready to be delivered directly to the customer. We take charge and manage the entire process of reconditioning the car, including the management and treatment of photographs.

If you still have doubts or want to ask us more questions, contact us and we will offer you a tailor-made solution.