Cargo Logistics Tracking

Nowadays, consumers are used to making an evaluation of how the products they have purchased from an online shop reach their hands. For this reason, e-commerce companies must be able to do cargo logistics tracking  in order to meet today’s expectations that truly make a difference in the user experience.

In this article we will explain what are the keys to cargo logistics tracking and what are the main features on this process. Keep reading and take your business to the next level.

Why is cargo logistics tracking important?

Logistics management can have a great impact on the a company’s image. We are talking about customer satisfaction, which translates into a positive response when products are received in a timely manner, or on the contrary will have a negative feedback if there are delays or unexpected issues in the shipping time.

Along with the advance of digital commerce in recent years, social networks have changed the way we buy and consume. It is enough to see how the “unboxing trends” or similar marketing tools value the way in which goods are received and the tendency of users to value the reputation of companies and share this valuation, a bad comment could possibly lead to a bad brand image.

The cargo logistics process is the stage in which all goods are stored prior to the completion of the sale. In this instance, it is crucial to work with a process of inventory control and custody, which will allow carry an exhaustive control so that the inventoried goods are stored safely. This is why the logistics department is such an important one: it involves the different processes, inventory management, customer service, storage and, of course, the dispatch and transport of the products. This entire chain must function under optimal conditions to ensure that the product reaches the end of its journey efficiently.

Load Visibility

End customers have now fully control of their purchases logistics processes. In case of B2B clients, expectations are even higher. It is much more difficult for them to track cargo through their supply chain and the sophistication of the tools to do so is much lower than those for individual customers. Companies often fail to account for their cargo going from one point to another, as there are numerous blind spots (for example, while in motion).

With the arrival of COVID, supply chains and manufacturing centres moved to closer distribution locations. Demands became more volatile and route corrections had to be done. This phenomenon also resulted in a clear relevance for companies to have an accurate and actionable visibility.

At the same time, the pandemic has accelerated the trend to lean towards resource-saving regulations, making it necessary for the sector to rethink how and where products are manufactured, but also how they are moved and distributed once crafted. This is when questions about what is the best way to implement this transition without losing control of the logistics chain along the way appear.

Applied technologies

In view of these urgent needs, a number of technological tools have been developed, these allow cargo to be tracked uninterruptedly. Several proposals have been presented on the market, some of them using alternative energies such as solar energy, which allow containers to be tracked non-stop. These solutions are particularly efficient, as they have the ability to avoid fixed energy sources, allowing tracking even in the sea or within sections of the grid that were not available until now.

Thanks to this type of initiative, it is possible to manage shipping companies in a very efficient way. Moreover, with these technologies applied to the logistics of cargo tracking, it is possible to make key decisions when it comes to improving work efficiency. It will even be possible to save on shipments, respond quickly to delays and correct cargo routing to update changes.

And while traceability is a fundamental part of any logistics process, it is complemented by the integration of metric-generating systems. Being able to make cargo visible is one of the needs, but it is only one link in a chain that aims to build stronger and more flexible supply chains.


Tradisa is an integrated logistics operator in Europe for the automotive, petroleum products and other synergistic sectors such as consumer electronics. Our solutions cover everything from vehicle transport and delivery to fleet management, their remarketing and the coordination of mobility initiatives and projects. You can contact us here.

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